5 High-Impact Marketing Tips The Article Zapper

The Article Zapper

Home | About Us | Contact Us

Submit Articles Member Login Top Authors Most Popular Articles Submission Guidelines Categories RSS Feeds

	Animals
	Automobiles
	Business
	Career
	Computer Programming
	Computers
	Entertainment
	Environment
	Family
	Food
	Health & Medical
	Home & Garden
	Humor
	Internet Marketing
	Legal
	Leisure & Recreation
	Marketing
	Other
	Politics
	Religion
	Sports
	Technology & Science
	Travel
	Writing

View all Categories





Forgot Password? New User?

Welcome to The Article Zapper!

ALL » Humor >> View Article

5 High-Impact Marketing Tips

By: Bob Leduc

5 High-Impact Marketing Tips
Copyright 2004 Bob Leduc
http://BobLeduc.com

Here are 5 high-impact marketing tips you can use to boost
your sales quickly. All are simple to implement and they
involve little or no new expense.

1. Promote Only One Thing at a Time

Promote only 1 product or service each time you advertise.
Many people have difficulty selecting one product when their
decision forces them to delay or reject buying something
else they also want. When prospects cannot make an easy
choice they often make no decision at all ...and you lose
the sale.

Tip: Offer new customers a related product or service
immediately after they buy from you. Many will accept your
offer, producing an easy sale without jeopardizing the
initial purchase.

2. Provide Multiple Ways for Customers to Buy

Providing choices of what to buy will reduce your sales. But
providing choices of how to buy will increase your sales.
Offer many different ways for customers to buy from you. The
same method is not convenient for everybody. Prospective
customers are more likely to act immediately when their
favorite way of ordering is available.

3. Avoid Your Competitors

Look for some new niche markets you and your competitors
overlooked. You may uncover a market you can dominate with
little or no competition.

One quick and easy way to find profitable new markets is to
sub-divide your current market into several narrowly defined
niche markets. Then customize your advertising to the unique
needs of prospects in each niche market.

Tip: You can narrow the appeal of an existing web site
without losing its effectiveness with your main market. Just
create customized web pages for each market segment you want
to target. Then add a link to each of these specialized
pages on your home page.

4. Use Alternative Marketing

Look for alternative media your competitors may be
overlooking. For example, many internet marketers are
beginning to use direct mail postcards to generate traffic
to their web sites. It?s a low cost way to bypass the heavy
competition online.

A brief captivating message on a postcard with an enticing
offer sent to the right prospects will generate a flood of
traffic to your website - or a large number of sales leads.

Tip: Postcards are also an excellent low-cost alternative to
email. People get so much email today that even legitimate
messages are getting deleted unread. But they get few if any
postcards. Your message is guaranteed to get their attention
when it's delivered on a postcard.

5. Encourage Questions

You?re walking away from a lot of easy sales if you don?t
encourage prospects to ask questions about your product or
service.

Only interested prospects will take the time to ask
questions. Many will buy ...especially if you answer their
question quickly and completely. You can even include a
promotion for your product or service as part of your
answer.

Make it easy for prospects to ask questions when they are at
your web site or in other selling situations where there is
no personal contact. For example, provide a phone number or
an email address they can use to ask questions.

Tip: If you find yourself personally answering a lot of
questions, add a Questions and Answers section to your web
site or your sales brochure. Include the answers to the most
frequently asked questions. It will reduce the number of
questions you have to answer personally.

Each of these 5 marketing tips provides a simple way for you
to boost your sales quickly ...and for little or no new
expense.

Bob Leduc spent 20 years helping businesses like yours find
new customers and increase sales. He just released a New
Edition of his manual, How To Build Your Small Business Fast
With Simple Postcards ...and launched *BizTips from Bob*, a
newsletter to help small businesses grow and prosper. You'll
find his low-cost marketing methods at: http://BobLeduc.com
or call: 702-658-1707 After 10 AM Pacific Time/Las Vegas, NV

ABOUT THE AUTHOR
Bob Leduc spent 20 years helping businesses like yours find
new customers and increase sales. He just released a New
Edition of his manual, How To Build Your Small Business Fast
With Simple Postcards ...and launched *BizTips from Bob*, a
newsletter to help small businesses grow and prosper. You'll
find his low-cost marketing methods at: http://BobLeduc.com
or call: 702-658-1707 After 10 AM Pacific Time/Las Vegas, NV

Total Views : 387 Word Count Appx. : 728

See All articles From Author

[CaRP] Can't open cache file.
Yahoo! News: Most Viewed
Most Viewed

ABC's Robin Roberts has breast cancer (AP)

AP - ABC "Good Morning America" anchor Robin Roberts has been diagnosed with breast cancer and will be undergoing surgery Friday.

2 hurt in Calif. highway bridge collapse (AP)
AP - A highway bridge under construction collapsed Tuesday, trapping a delivery truck under the debris and injuring a construction worker.
FBI searches Sen. Stevens' Alaska home (AP)

AP - Federal agents with cameras searched the home of U.S. Sen. Ted Stevens amid questions about an oil company official's involvement in a 2000 renovation project that doubled the home's size, law enforcement officials said.

Corey Clark arrested in Arkansas (AP)

AP - Corey Clark has been arrested on drug charges and an outstanding warrant from Arizona, authorities said.

N.J. approves needle exchange program (AP)
AP - Intravenous drug users will be able to get clean needles in four New Jersey cities under an experimental program approved Tuesday to try to slow the spread of HIV and AIDS.
Mullen cites limited progress in Iraq (AP)

AP - President Bush's choice to head the military Joint Chiefs of Staff said Tuesday an increase of troops in Iraq is giving commanders the forces needed to improve security there.

Justice Roberts checks out of hospital (AP)

AP - Chief Justice John Roberts walked out of a hospital in Maine Tuesday, released a day after he suffered a seizure. The White House said he told President Bush he was doing fine.

Hilton selling her Hollywood Hills home (AP)

AP - Paris Hilton is selling her Hollywood Hills crib.

Elvis managers plan Graceland overhaul (AP)

AP - The thousands of Elvis Presley fans descending on Memphis for the 30th anniversary of his death Aug. 16 won't see much sign of it, but plans are moving along for big-time changes at Graceland.

Usher stays mum about canceled wedding (AP)

AP - Usher and his pregnant fiancee, Tameka Foster, canceled their wedding last weekend, but they're apparently still together.

Giuliani offers health care plan (AP)

AP - Republican presidential hopeful Rudy Giuliani on Tuesday offered a consumer-oriented solution to the nation's health care woes that relies on giving individuals tax credits to purchase private insurance.

Goldmans awarded rights to Simpson book (AP)
AP - A federal bankruptcy judge has awarded the rights of O.J. Simpson's canceled "If I Did It" book to the family of the late Ronald Goldman to satisfy a $38 million wrongful death judgment against the former football star.
German cyclist admits testosterone use (AP)

AP - German cyclist Patrik Sinkewitz was fired by his T-Mobile team Tuesday and acknowledged he "secretly" used a testosterone gel before failing a doping test in June.

Hospital bans Crocs for workers (AP)
AP - Crocs, the rubbery, clog-like shoes, have been deemed inappropriate footwear for workers in patient-care areas at a hospital.
Yard dug up after 4 tiny bodies found (AP)

AP - Experts examined genetic material from four tiny bodies discovered at the Ocean City home as investigators resumed digging Tuesday with bulldozers in an overgrown lot next door.

Newsfeed display by CaRP