3 Effective Tactics Every Business Should Implement The Article Zapper

The Article Zapper

Home | About Us | Contact Us

Submit Articles Member Login Top Authors Most Popular Articles Submission Guidelines Categories RSS Feeds

	Animals
	Automobiles
	Business
	Career
	Computer Programming
	Computers
	Entertainment
	Environment
	Family
	Food
	Health & Medical
	Home & Garden
	Humor
	Internet Marketing
	Legal
	Leisure & Recreation
	Marketing
	Other
	Politics
	Religion
	Sports
	Technology & Science
	Travel
	Writing

View all Categories





Forgot Password? New User?

Welcome to The Article Zapper!

ALL » Marketing >> View Article

3 Effective Tactics Every Business Should Implement

By: Allyn Cutts

Copyright © 2005 Cutts Group, llc

3 Effective Tactics Every Business Should Implement

Do you remember your first day as a business owner? You were probably just like the rest of us... pretty darned happy and bit on the proud side. Yeah, back then we thought we could conquer the world. Now we're too busy conquering our own little corner of the world to pay a lot of attention to the rest of the world... unless it's to learn a few tips from successful marketers just like us who have made it big. Tips just like these... that will apply to every market - regardless of the product or service - are a great motivators to try something new. Yeah, you never know when the next idea will be worth a million dollars!

1. Create a Special Offer
A special offer is exactly that... an offer that is special. Normally, customers would not be able to purchase this product or combination of products, and once the products are gone... sorry!

You don't have to go out and order a bunch of new products to put together a special offer. It don't take a whole lot... just use what you've got. Grab a few items that are related, group them together, discount the price, and your customers will be excited to be getting a good deal. Think about it from your standpoint... you've sold three or four items rather than one. Yeah, combination offers are winning deals for everyone!

2. Address the Small Customer Groups
Niche markets are everywhere, right under your nose! Within the customer audience that you serve right now are groups of people who share common traits. Think about it... maybe you have a group who speaks Spanish, a group of teens, and a group of middle class family men and women.

Evaluate these classes of people, and discover the unique needs and desires they share. That will set you up to customize your advertising campaign directly to them. It’s not hard to take your current ads, and make a few changes to adjust to the niches. They’ll be impressed that you understand THEM, and the increase in your profits will be the best thanks you can get.

3. Set Up a Winning Referral Program
Successful marketers develop the ability to turn their customers into advocates. Often, they don't even have to directly ask customers to refer them to others. Their willingness to go the extra wins customer loyalty and support. Naturally, satisfied customers refer their friends and family to the place that will take good care of them.
Quality service and is the first step toward referrals, but you can easily take it one step further. Studies show that every satisfied customer tells three people about you. What would happen with a little incentive added to the picture? Yeah, a lot more. Give customers who refer friends a thank you - whether it's a discount, special gift item, or a simple thank you card - and watch the referrals spiral!
You can get two birds with one stone by implimenting customer surveys. A few quick questions about what the customer does and doesn't like about your product, followed by a request for the names and addresses of friends and family who would benefit from the product, and you're all set to go with the contact information of a prospective customer!

------------------------

Who is Allyn Cutts, and why should you care? Allyn has spent over 24 years helping businesses like yours find new customers and increase sales to current customers. Allyn is a marketing and sales fanatic, providing measurable marketing solutions that drive huge results for small-to mid-size business clients. Allyn works personally with clients to design and deliver off-line and on-line direct marketing strategies that focus on metrics and measurable results. You can learn more about Allyn Cutts at www.AllynCutts.com and you can call 610.437.4106 between 10 AM and 4 PM Eastern Time Tuesdays and Thursdays.

Total Views : 462 Word Count Appx. : 677

See All articles From Author

[CaRP] Can't open cache file.
Yahoo! News: Most Viewed
Most Viewed

ABC's Robin Roberts has breast cancer (AP)

AP - ABC "Good Morning America" anchor Robin Roberts has been diagnosed with breast cancer and will be undergoing surgery Friday.

2 hurt in Calif. highway bridge collapse (AP)
AP - A highway bridge under construction collapsed Tuesday, trapping a delivery truck under the debris and injuring a construction worker.
FBI searches Sen. Stevens' Alaska home (AP)

AP - Federal agents with cameras searched the home of U.S. Sen. Ted Stevens amid questions about an oil company official's involvement in a 2000 renovation project that doubled the home's size, law enforcement officials said.

Corey Clark arrested in Arkansas (AP)

AP - Corey Clark has been arrested on drug charges and an outstanding warrant from Arizona, authorities said.

N.J. approves needle exchange program (AP)
AP - Intravenous drug users will be able to get clean needles in four New Jersey cities under an experimental program approved Tuesday to try to slow the spread of HIV and AIDS.
Mullen cites limited progress in Iraq (AP)

AP - President Bush's choice to head the military Joint Chiefs of Staff said Tuesday an increase of troops in Iraq is giving commanders the forces needed to improve security there.

Justice Roberts checks out of hospital (AP)

AP - Chief Justice John Roberts walked out of a hospital in Maine Tuesday, released a day after he suffered a seizure. The White House said he told President Bush he was doing fine.

Hilton selling her Hollywood Hills home (AP)

AP - Paris Hilton is selling her Hollywood Hills crib.

Elvis managers plan Graceland overhaul (AP)

AP - The thousands of Elvis Presley fans descending on Memphis for the 30th anniversary of his death Aug. 16 won't see much sign of it, but plans are moving along for big-time changes at Graceland.

Usher stays mum about canceled wedding (AP)

AP - Usher and his pregnant fiancee, Tameka Foster, canceled their wedding last weekend, but they're apparently still together.

Giuliani offers health care plan (AP)

AP - Republican presidential hopeful Rudy Giuliani on Tuesday offered a consumer-oriented solution to the nation's health care woes that relies on giving individuals tax credits to purchase private insurance.

Goldmans awarded rights to Simpson book (AP)
AP - A federal bankruptcy judge has awarded the rights of O.J. Simpson's canceled "If I Did It" book to the family of the late Ronald Goldman to satisfy a $38 million wrongful death judgment against the former football star.
German cyclist admits testosterone use (AP)

AP - German cyclist Patrik Sinkewitz was fired by his T-Mobile team Tuesday and acknowledged he "secretly" used a testosterone gel before failing a doping test in June.

Hospital bans Crocs for workers (AP)
AP - Crocs, the rubbery, clog-like shoes, have been deemed inappropriate footwear for workers in patient-care areas at a hospital.
Yard dug up after 4 tiny bodies found (AP)

AP - Experts examined genetic material from four tiny bodies discovered at the Ocean City home as investigators resumed digging Tuesday with bulldozers in an overgrown lot next door.

Newsfeed display by CaRP